Arc Carrier Bags
Summer 2002, Manchester
The Arc Gallery Store is situated in the Northern Quarter area of Manchester City Centre. This area has become more and more exciting in recent years, with many interesting shops, galleries and bars moving in, giving at a really lively atmosphere.
The Arc Gallery Store combines a shop selling clothes by independent labels and designers, books and unusual gifts with a gallery showing dynamic work by both established and emerging artists. I approached Arc with an idea for their bags. I wanted to bring the two elements of the space together, by creating a new piece of artwork to be printed onto the carrier bags given to customers when they make a purchase. I liked the idea of giving instructions for how to carry the bag, suggesting that there may be a right or wrong way (or cool and uncool way) of carrying a bag. I developed this idea in to four key ways to carry a bag with style. To coincide with the introduction of these new bags, we also produced a set of postcards which could be picked up in the store.
